At present, Google is among the most popular search engines. But when it comes to specific needs, specific browsers have particular functionalities. Bing is one such browser that mainly helps advertisers and marketers reach many audiences that might not be possible by other browsers.
As per browser-based surveys, Microsoft’s Bing provides budding advertisers with alternate choices that might turn out to be perfect for their goals. Here, learn about a few best ways to create successful Bing ads that will work for you in the long run.
Use Templates To Create Bing Ads Easily
No matter what, people often look for easy and quick ways to enhance their online presence or promote their business. Using a suitable Bing Ads reporting template can turn out to be a jackpot for your campaigns. Bing ad templates provide users with a great benefit of modification for meeting futuristic goals.
The latest templates have all the standard features that are required to create successful Bing campaigns. You can also manage and monitor your campaign by analyzing and downloading spreadsheets. Other than that, filter specific results for special ad campaigns with the templates.
Create Your Microsoft Ad Account
This is the baby step to creating the base for your great Bing ads. It all starts from a Microsoft account, as Bing is a part of Microsoft at present. It is free for signing up, and you can use an email address that you already have. Go to the Microsoft advertising section and click on ‘sign up for registration. Then head over to the next page and click on the option that says ‘create one for setting up your new Microsoft account.
You can use both a new and an existing email address as told before. All you need to do is go by the instructions, key in some of the essential details they ask for, agree to the terms and conditions, and you are good to go.
Import an Existing Google Campaign (Additional Boost)
Even though this is optional, this is quite an essential step for many Bing users today to stay ahead of the competition. To import your existing Google ad, hit the top menu and click on import. Then click on the option called ‘Import from Google Ads.’ Then sign in to your Google account and select ‘Choose Accounts.’ Then choose the account you want to incorporate an advertisement from and click ‘Next.’
Don’t you want to make any changes to the Ad? Then click on ‘Start import.’ You want to tweak a little, then click on ‘customize the report.’ There are also options to put up multiple ads at a time that you can use.
Use the Right Keywords
Keywords are the soul of the mission of creating successful Bing Ads, and you cannot deny that. Stick to the keywords that are linked with the commercial intents. These are the keywords that users usually use when they are prepared to buy a product or sign up with a particular service so that it helps n target them in your Ad campaigns.
You need not limit yourself to the keyword tools of Microsoft. There are many top-ranked keyword planners that you can use nowadays. Some of them also offer free services.
As you are done setting up your account and finishing the keyword search, you are good to create your very first Bing ad. If you have not imported any campaigns and created a new one, go to the ‘campaigns’ section and select ‘create campaign’ that will be available in the middle of your computer screen. Set up your goal, which could include a dynamic browse ad, selling a product from your catalog, or conversions to your site.
Then follow the automated instructions and hit save. When you click save, you can go live. Nothing is better than having a live Bing ad campaign for attracting quality traffic and exciting your presence online
Create by Testing Your Bing Ads
The best way to find out what works and what doesn’t for your audience is to test your ads. Creating your Bing ad is not the end of the dory. Put some extra effort into it to get the best results. First, you need to find out if the ad has been created in the best way possible that works for you specifically. For this, testing your Boing ad is a must. To do this, you can make as many as twenty ads in every ad group.
Bing shall rotate them automatically. Also, use a range of different titles and texts to see which phrases turn out to be the most compelling ones. When you are done collecting a good amount of data for showing which ad has the highest conversion rate and CTR that is click-through-rate, you can use them as your benchmarks. This is one of the wisest strategies that Bing ad creators use for attaining the best results.
Monitor the Quality Scores
Successful Bing campaigns demand beyond just keyword searching. Knowing your audience, implementing high-performing Ads, enhancing your target strategy, utilizing UET tags are some of the aspects you need to keep in mind to make the most out of your Bing campaigns.
Not only that, but these simple approaches will also help you maximize the ROI. Last but not least, your quality score shall reveal how your Ads will stack up against your neighbor competitors’ ads. This will usually be grounded on three aspects: home page experience, ad relevance, and CTR.
That’s it. You can use these seven ways to create Bing ads reports easily. Remember that Bing is more affordable than most search engines. As per a 2016 study performed by GML Consulting, users of Bing tend to be more established and successful than users of other browsers.
If you are a marketer eagerly searching for an affluent audience, likely linked to the online Microsoft platform already, Bing is the solution for you. So go ahead and dive into its advanced and easy-to-use dynamics now.